Meet Hiba

With 3+ years of experience in influencer marketing and talent management, I started Alchemy to help creators grow their platforms, secure meaningful partnerships and build careers that last. I take a hands-on, strategic approach tailored to each creator I work with. 

With a background in psychology and a professional career background in marketing (specializing in social media), I’ve always been fascinated by what makes people connect, engage and build influence online. After years of working behind the scenes on brand partnerships, content strategy, and contract negotiations, I saw firsthand what creators truly need: a manager who not only manages deals but is also their cheerleader and a leader who advocates for their best interests, helping them expand their brand, navigate new opportunities, and ultimately, unlocks their full potential.

Welcome to Alchemy.